The Bouqs Co: Product Page (PDP) Redesign

Applying a comprehensive end-to-end design framework to optimize engagement and drive higher conversion rates for PDPs across bouqs.com.

survey: design, analysis | product solutions

The Bouqs Co: User Research for Monthly Flower Subscribers

Understanding the motivations and needs of current subscribers to inform & prioritize new marketing, product, and membership features.

scope | task flows | info architecture | UX design

The Bouqs Co: Internal Message System

Designing a messaging system that streamlines communication and ensures order fulfillment with a nation-wide network of florists.

user flows | UI design

Esri Inc: UI components for complicated user flows in checkout

Creating a logic-based flow & new design components to choose a data hosting location; improving checkout friction & increasing CVR.

about me

Once upon a time, I left a marketing life behind to pursue product designy dreams.

These days, I’m hell-bent on creating web and mobile experiences that are equal parts easy to use and nice to look at. I’m here to make unforgettable digital experiences through a combination of research, data, insights, and other buzzwords.

How am I doing it? By meeting user friction with equal parts empathy and data, bringing a big ol’ bag of ideas, knowing when to shift from lo-fi to pixel-perfection, and working really damn hard. I believe the best work comes from teamwork & a harmonious design culture free of ego and open to cross-functional collaboration at every step.

Off the clock, you can catch me fiddling with this portfolio, taking long walks on the beach (no, seriously), car camping with my dog, trying to keep my houseplants alive, and eating my way through Los Angeles.

for fun

Bringing "Basically" to Life: A Recipe App for the Everyday Chef